Johann Rashid AKA Promiseland is a multidisciplinary artist who works in the forms of music, performance art, and video. Johann Rashid is also a key collaborator of the project Mazmorra Brillante alongside actress Daniella Valdez. Promiseland is currently signed to Julian Casablancas’ label, Cult Records. He is working on a forthcoming debut LP.
In 2014 Johann Rashid arrived in New York City and found the direction to bring to life the unrealized project of Promiseland. He quickly became infamous for his live shows — he mirrored his gristling urgent music with a wildly dynamic performance that more often than not resulted in broken ribs, bloody gashes, or jalapeno-infused tequila in his eyes.
His music, a fiery collision of punk vocals, propelling beats, poetic chants and ritualistic lyrics quickly gained him a rabid fan base which came to include Julian Casablancas, who signed him to his label, Cult Records, and dubbed him "The Future Prince of Anarchy.” You never know when Rashid will show up, when you least expect it he will be at that party suddenly unfurling from a rod on the ceiling — the signal of an unforgettable evening. Promiseland’s 2017 single, the menacing “Take Down the House” is aptly featured in Grand Theft Auto V.
Mazmorra Brillante is a multi-genre collective fronted by Mexican actress/singer Daniella Valdez. Along with producer Promiseland (signed to Julian Casablancas’ Cult Records), the Mexico city based group has collaborated with a wide variety of international artists including Ms Nina, Jay De La Cueva, Lou James, and more.